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DTSTAMP:20150420T200000Z
UID:1428940284858@events.msu.edu
CATEGORIES:Conferences / Seminars / Lectures
DTSTART:20150420T200000Z
DTEND:20150420T213000Z
SUMMARY:Dominating and Leveraging Domination in Search Markets: A Talk By Steve Wildman
DESCRIPTION:
 With rare exceptions, national markets for Internet 
 search services are dominated by a single 
 company, in most cases Google. Factors contributing 
 to highly concentrated national search 
 markets have been vigorously debated. In 
 this talk I present findings from research projects 
 with two sets of collaborators. Results 
 from an econometric study of Yahoo's local 
 search service with W. Wayne Fu and Carol Ting 
 suggest that positive two-way feedback between 
 the number of consumer searchers using a 
 search engine and the number of advertisers purchasing 
 paid placements on its search results 
 page is of sufficient magnitude that an initial 
 advantage for one search service in either 
 paid ads or consumer traffic could be amplified 
 over time to become a nearly insurmountable 
 barrier to competitors trying to displace 
 it. The second study with Adam Candeub suggests 
 that strategic selection of other internet 
 services to bundle with a search service 
 can contribute to substantial lock-in of a search 
 service's customers. The implications of 
 both studies for policy design are also discussed.\n\n
 Price: free\n
 Sponsor: public\n
 Contact name: Bill Dutton\n
 Contact email: wdutton@msu.edu\n
 for more info visit the web at:\n 
 http://quello.msu.edu/event/dominating-and-leveraging-domination-in-search-markets-why-how-and-how-t\n
LOCATION:Room 145, Communication Arts & Sciences Building
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